SeoulChic is the flagship retail and online platform of The Areum Collective — a Chennai-based luxury skincare and cosmetics house redefining K-Beauty in India.

As India’s premier multi-brand Korean beauty destination, SeoulChic curates authentic, certified skincare and cosmetic products sourced directly from South Korea’s most trusted brands. Each product is chosen for its innovation, efficacy, and elegance — bringing the essence of Seoul’s beauty culture to discerning Indian consumers.

At SeoulChic, we believe K-Beauty is more than a routine — it’s an art form. Our mission is to serve as its most elegant gallery, where beauty meets authenticity, and skincare becomes an experience of self-expression.